Zip Code 54401
Rothschild, Wisconsin — Marathon County
📍 ZIP code 54401 is in Rothschild, Marathon County, Wisconsin.
ZIP code 54401 is located in Rothschild, Marathon County, Wisconsin. It is a zip code in the Central (CST/CDT) Time Zone with an estimated population of 31,430. The area code for ZIP code 54401 is 715.
Quick Answer
Zip code 54401 is in Rothschild, Wisconsin (Marathon County). It has a population of 31,430, median household income of $69,542, and median home value of $186,100.
Population
31,430
Income
$69,542
Home Value
$186,100
Climate
80°F / 7°F
About Zip Code 54401
Zip code 54401 is located in Rothschild, Wisconsin, within Marathon County. Home to approximately 31,430 residents, this area sits at an elevation of 1196 ft and falls within the Central (CST/CDT) timezone. The local area code is 715.
The median household income is $69,542 per year, which is below the national median of $70,784. Homes in this zip code have a median value of $186,100, and the cost of living index is 72 (28% below the national average of 100).
Summers average a high of 80°F while winters drop to 7°F. The area receives about 34 in of rain and 64 in of snow annually. The zip code covers 83.2 square miles of land area and 1.9 square miles of water.
Key Statistics
31,430
$69,542
$186,100
Central (CST/CDT)
715
1196 ft
83.2 sq mi
40.6
14,230
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Compare With Nearby Zip Codes
| Metric | 54401 | 54417 | 54448 | 54474 | 54403 | 54476 |
|---|---|---|---|---|---|---|
| City | Rothschild, WI | Brokaw, WI | Marathon, WI | Rothschild, WI | Rothschild, WI | Schofield, WI |
| Population | 31,430 | 6 | 4,243 | 4,560 | 24,976 | 19,305 |
| Median Income | $69,542 | $0 | $94,500 | $78,125 | $66,040 | $76,132 |
| Home Value | $186,100 | $0 | $239,300 | $184,200 | $179,400 | $211,300 |
| Cost of Living | 72 | 100 | 97 | 78 | 72 | 81 |
| Median Age | 40.6 | 56 | 46.3 | 37.6 | 40.3 | 40.6 |
Cost of Living
100 = National Average. Rothschild's cost of living is 28% below the national average.
vs. State Avg
Below
Affordability
Very Affordable
Income-to-Home
2.7x
Demographics
Zip code 54401 has a population of 31,430 people with a median age of 40.6. There are 14,230 housing units in this area.
Racial & Ethnic Composition
Source: U.S. Census Bureau American Community Survey estimates.
Population History
Rothschild (54401) population trend from 2010 to 2024
↓ -37.4%Source: U.S. Census Bureau estimates and American Community Survey data.
Climate & Weather
80°F
7°F
34 in
64 in
Rothschild experiences warm summers with average highs around 80°F. Winters are cold with lows averaging 7°F. With 64 in of annual snowfall, residents should be prepared for significant winter weather.
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Housing & Economy
Median Home Value
$186,100
Median Household Income
$69,542
With 14,230 housing units across 83.2 square miles, 54401 has a housing density of 171 units per square mile. The home price-to-income ratio is 2.7x.
Location & Geography
Latitude
44.9633°
Longitude
-89.7041°
Land Area
83.2 sq mi
Water Area
1.9 sq mi
Nearby Zip Codes
Zip codes closest to 54401 (Rothschild, WI) with distances:
All Zip Codes in Rothschild, WI
Other zip codes serving Rothschild:
ZIP Codes with Similar Income Nationwide
The five U.S. ZIP codes whose median household income is closest to 54401's $69,542. A way to compare Rothschild to economically similar communities elsewhere in the country.
Computed from U.S. Census Bureau ACS 5-Year Estimates by the Zip Code Near Me Data Team.
ZIP Codes with Similar Demographics
The five U.S. ZIP codes whose racial and ethnic composition most closely matches 54401 (Rothschild, WI). Similarity is measured by cosine distance on the five-category ACS demographic vector.
Computed from U.S. Census Bureau ACS 5-Year Estimates by the Zip Code Near Me Data Team.
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People Also Ask
What zip code is Rothschild, Wisconsin?
Rothschild, Wisconsin uses zip code 54401 along with 2 other zip codes.
What county is zip code 54401 in?
Zip code 54401 is located in Marathon County, Wisconsin.
What is the population of zip code 54401?
The population of zip code 54401 is 31,430 with a median age of 40.6.
Is 54401 in Rothschild, Wisconsin?
Yes, zip code 54401 is in Rothschild, Marathon County, Wisconsin. The area code is 715.
Frequently Asked Questions
What city is zip code 54401 in?
Zip code 54401 is in Rothschild, Wisconsin. It is part of Marathon County and uses the Central (CST/CDT) timezone.
What is zip code 54401?
Zip code 54401 is a U.S. postal code in Rothschild, Wisconsin (Marathon County). It has a population of 31,430 and covers 83.2 square miles.
What is the population of zip code 54401?
The population of zip code 54401 (Rothschild, WI) is 31,430 with a median age of 40.6. There are approximately 14,230 housing units in this area.
What is the median income in zip code 54401?
The median household income in zip code 54401 (Rothschild, WI) is $69,542 per year. The cost of living index is 72 (100 = national average).
What is the average home price in zip code 54401?
The median home value in zip code 54401 (Rothschild, WI) is $186,100. The cost of living index is 72 compared to the national average of 100.
What county is zip code 54401 in?
Zip code 54401 is located in Marathon County, Wisconsin. The primary city is Rothschild.
What is the area code for zip code 54401?
Zip code 54401 in Rothschild, WI uses area code 715. It is located in the Central (CST/CDT) timezone.
Is zip code 54401 a good place to live?
Zip code 54401 (Rothschild, WI) has a cost of living index of 72 (100 = national average), a median household income of $69,542, and median home values of $186,100. The median age is 40.6. Visit the full page for demographics, climate, and nearby zip code comparisons.
What is the cost of living in zip code 54401?
The cost of living index for zip code 54401 (Rothschild, WI) is 72, where 100 represents the national average. This area is below the national average. Median home value: $186,100.
What schools serve zip code 54401?
Zip code 54401 in Rothschild, Wisconsin is served by the local school district of Marathon County. For specific school information, check your state's department of education or GreatSchools.org.
All demographic data on this page is sourced from the U.S. Census Bureau American Community Survey (ACS) 5-Year Estimates. ZIP code boundary and delivery data is sourced from the United States Postal Service (USPS). Data is updated periodically and may not reflect the most current figures. Census Bureau ZIP Code Tabulation Areas (ZCTAs) may differ slightly from USPS ZIP code boundaries.
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Data Sources
- Population, income, housing, age, and demographics
- U.S. Census Bureau, American Community Survey 5-Year Estimates, 2019-2023 vintage.
- ZIP to city and county mapping
- USPS and HUD-USPS ZIP-County Crosswalk.
- Time zones and area codes
- IANA tz database and NANPA.
- Elevation
- U.S. Geological Survey National Elevation Dataset (NED), via the USGS Elevation Point Query Service. Mapped to each ZCTA centroid coordinates. Last refreshed 2026-05-19.
- Last refreshed
- 2026-05-18.